How to List Your Camp or Youth Program on Play Time Stl

If you run a camp, class, clinic or youth program anywhere in St. Louis city, St. Louis County or the metro, parents are already searching for exactly what you offer. Listing takes about five minutes, and free listings go live right away.

What a free listing includes

• Your full program details, dates and location
• One image — typically your logo
• Placement in search, category pages, curated lists, the events calendar and the map
• Age and date filters so parents find you when they filter by their kid's age
• A direct link to your own registration or ticket page
• Goes live immediately — no waiting on approval

There's no subscription and no catch. Free listings stay free. Our team monitors new listings daily and will only reach out if something needs cleaning up.

How to write a listing parents act on

Be specific in the title. "Half-Day STEM Camp, Ages 6–9, Kirkwood" outperforms "Summer Fun Camp" every single time. Parents search the way they think.

Lead with the practical facts. Dates, times, ages or grades, cost, location. Put these in the first two sentences. Personality is welcome — but after the logistics.

Set your age range honestly. Parents filter by age band on every browse page. If your range is wrong, you get skipped or you get refund requests.

Add your address. Listings with a street address get pinned on the St. Louis map and get a Google Maps directions link on the event page.

Include real pricing. Listings that hide cost get browsed and abandoned. Listings with clear pricing get clicked through.

Pick your categories carefully. You can choose up to four, and they drive which hub pages, curated lists and map filters you appear on.

Upgrading during submission

You choose your tier right in the submission form, and if you pick a paid upgrade you check out before the listing publishes. Free submissions skip payment entirely.

• Featured — $50, one time per listing. Up to 5 real photos, top placement on category and list pages, a featured badge, homepage carousel eligibility, and a views-and-clicks dashboard.
• Featured + video — $125, one time per listing. Everything in Featured plus an embedded YouTube or Vimeo video and a video thumbnail on the card.
• Permanent listing — $199 per year. For year-round programs, venues and party services. Never expires while active, includes photos and featured placement.

Photos of actual kids at your actual program are the single biggest driver of clicks. If you have good ones, the upgrade generally pays for itself in a handful of registrations.

Earn featured upgrades for free

For every 15 of your listings that have been live on the site for at least 60 days, you earn one free Featured upgrade. The 60-day requirement exists so each listing has real time to be found by parents. Your progress meter lives in your advertiser dashboard, and you redeem credits on any eligible listing.

Already listed here?

We maintain an up-to-date regional calendar, so your organization may already appear. Claiming it is free and takes a minute — after that you control the details, add photos, and see your traffic.

Create an account, submit your program, and you're live.